As the general election heats up, radio can help campaigns and interest groups cut through the clutter and target the specific voters they want to reach. In a new report, the Westwood One Insights team has examined how radio can help both national and local political advertisers.

Included in the report is the “political radio format planner” — an exclusive guide for media planners and buyers to reach voters based on the radio programming formats (page 24 and 25). 

View the report on SlideShare and embedded below to find out how radio:

    •          reaches a massive, engaged, diverse audience
    •          captures a politically influential audience
    •          supplements TV and digital campaigns
    •          targets voters by political affiliation rather than just broad demographics




Contact us for more information on how to use radio to maximize your political campaign.